Examining the Craft Brew Industry: Identifying Research Needs
DOI:
https://doi.org/10.34051/j/2019.3Keywords:
craft brew industry, craft beer tourism, sensory analysisAbstract
This article identifies gaps in current research and subsequent opportunities for further exploration into the various areas surrounding the craft brew industry. We begin with an overview of the craft brew industry and economic impacts as a result of the growing market. Next, a review of current research describing craft beer tourism activities is presented, followed by a few research articles describing sensory analysis activities. Lastly, based on the examination of the state of the industry and the extant literature, the authors suggest a number of areas for future research that would be of benefit for both craft brewers and hospitality/tourism professionals and educators.
References
Aquilani, B., Laureti, T., Poponi, S., & Secondi, L. (2015). Beer choice and consumption determinants when craft beers are tasted: An exploratory study of consumer preferences. Food Quality and Preference, 41, 214-224. https://doi.org/10.1016/j.foodqual.2014.12.005
Associated Press (2016). A-B InBev finalizes $100 billion acquisition of SABMiller, creating world's largest beer company. Retrieved January 6, 2017 from http://www.chicagotribune.com/business/ctmegabrew-ab-inbev-sabmiller-merger-20161010-story.html
Baginski, J., & Bell, T. L. (2011). Under-tapped?: An analysis of craft brewing in the Southern United States. Southeastern Geographer, 51(1), 165-185. https://doi.org/10.1353/sgo.2011.0002
Barrows, C., & Fransen, C. (2002). Brewpubs: The marketing of a growth segment. Journal of Foodservice Business Research, 5(1), 61-78. https://doi.org/10.1300/J369v05n01_04
Bruwer, J., Li, E., & Reid, M. (2002). Segmentation of the Australian wine market using a wine-related lifestyle approach. Journal of Wine Research, 13(3), 217-242. https://doi.org/10.1080/0957126022000046510
Carvalho, R. F., Wang, Q., Van Ee, R., & Spence, C. (2016). The influence of soundscapes on the perception and evaluation of beers. Food Quality and Preference, 5232-41. https://doi.org/10.1016/j.foodqual.2016.03.009
Carroll, G.R., & Swaminathan, A. (2000). Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry. American Journal of Sociology, 106(3), 715-62. https://doi.org/10.1086/318962
Daniel, R. (2017). What is a Cicerone? Retrieved from https://www.cicerone.org/us-en/what-is-acicerone
Davis, J. (2015). Will the beer bubble burst? RMA Journal, 98(4), 42-45.
Dunn, A., & Wickham, M. (2016). Craft brewery tourism best-practices: a research agenda. Annals Of Tourism Research, 56, 140-142. https://doi.org/10.1016/j.annals.2015.10.009
Fletchall, A. (2016). Place-making through beer drinking: A case studies of Montana's craft breweries. Geographical Review 106(4), 539-566. https://doi.org/10.1111/j.1931-0846.2016.12184.x
Gohmann, S. F. (2016). Why are there so few breweries in the South? Entrepreneurship: Theory & Practice, 40(5), 1071-1092. https://doi.org/10.1111/etap.12162
Harrington, R.J., Miszczak, D.C., & Ottenbacher, M. (2008). "The impact of beer type, pizza spiciness and gender on match perceptions", PASOS: Journal of Tourism and Cultural Heritage, Special issue: Gastronomic and Wine Tourism, 6 (2), 173-188. https://doi.org/10.25145/j.pasos.2008.06.014
Hede, A., & Watne, T. (2013). Leveraging the human side of the brand using a sense of place: Case studies of craft breweries. Journal of Marketing Management, 29(1-2), 207-224. https://doi.org/10.1080/0267257X.2012.762422
Johnson, R., & Bruwer, J. (2007). The balancing act between regionality and American viticultural areas (AVAs). Journal of Wine Research, 18(3), 163-172. https://doi.org/10.1080/09571260801899691
Kleban, J., & Nickerson, I. (2012). To brew, or not to brew - That is the question: An analysis of competitive forces in the craft brew industry. Journal of The International Academy For Case Studies, 18(3), 59-81.
Kraftchick, J. F., Byrd, E. T., Canziani, B., & Gladwell, N. J. (2014). Understanding beer tourist motivation. Tourism Management Perspectives, 12, 41-47. https://doi.org/10.1016/j.tmp.2014.07.001
Murray, A., & Kline, C. (2015). Rural tourism and the craft beer experience: Factors influencing brand loyalty in rural North Carolina, USA. Journal Of Sustainable Tourism, 23(8/9), 1198-1216. https://doi.org/10.1080/09669582.2014.987146
Murray, D. W. & O'Neill, M.A. (2012). Craft beer: Penetrating a niche market." British Food Journal, 114, 899-909. https://doi.org/10.1108/00070701211241518
Paulsen, M. T., Rognså, G. H., & Hersleth, M. (2015). Consumer perception of food-beverage pairings: The influence of unity in variety and balance. International Journal Of Gastronomy And Food Science, 2, 83-92. https://doi.org/10.1016/j.ijgfs.2014.12.003
Reid, N., McLaughlin, R. B., & Moore, M. S. (2014). From yellow fizz to big biz: American craft beer comes of age. American Geographical Society's Focus On Geography, 57(3), 114-125. https://doi.org/10.1111/foge.12034
Reid, N., & Gatrell, J. D. (2015). Brewing growth. Economic Development Journal, 14(4), 5.
Slocum, S. L. (2016). Understanding tourism support for a craft beer trail: the case of Loudoun County, Virginia. Tourism Planning And Development, 13(3), 292-309. https://doi.org/10.1080/21568316.2015.1104381
Sorenson, C. B., Morgan, T. A., & Furniss, S. (2012). The economic impact of craft brewing in Montana. Montana Business Quarterly, 50(4), 2.
Watson, B. (2017). Statistics: Economic impact. Retrieved from https://www.brewersassociation.org//statistics/national-beer-sales-production-data/
Watson, B. (2017b). Craft beer industry segments. Retrieved from https://www.brewersassociation.org/statistics/market-segments/
Watson, B. (2017c). Brewery onsite sales: Building craft brands. Retrieved from https://www.brewersassociation.org/insights/brewery-onsite-sales-building-craft-brands/
