Malt Beverage Formulation and Labeling: Brewers' Perceptions and Need for Resources
DOI:
https://doi.org/10.52713/ijhbm.v3.12Keywords:
COLA, TTB, labeling approval, craft beer, malt beverages, exemption list, formula, COLAs online, Brewers AssociationAbstract
The substantial growth of the craft beer industry has translated to an increase in the workload of the associated regulatory agencies, most notably, the Alcohol and Tobacco Tax and Trade Bureau (TTB). This qualitative research study was conducted to explore craft brewers’ perceptions of regulations related to formula and labeling approval. Using convenience sampling, 13 interviews were conducted with craft brewers from August 2018 to December 2018. All interviews were conducted using a semi-structured interview guide and analyzed using a thematic approach. The findings indicate that formula and labeling approval presents unique challenges to craft brewers. Participants associated with small and large craft breweries identified opportunities for improved communication between the craft brewing industry and the TTB. The data collected also indicate that that there exist opportunities to improve existing resources for brewers as they pertain to labeling and formula approval.
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